Robb Hall

Vice President of Hospitality Operations

Robb Hall is the Vice President of Hospitality Operations for Sherman Associates. He is responsible for management and owner relations of Sherman Associates’ multi-brand portfolio of hotels. While achieving brand and company standards, he drives profitability while maximizing guest experience and employee engagement for multiple hotels. Hall also partners with the Development team on new deal evaluations and the opening and/or acquiring of new hotel assets.

With over 30 years of experience, Hall brings notable credentials in hospitality asset performance by growing sales, improving profits, and delivering exceptional customer loyalty. He has brand experience with major franchises including Hyatt, Marriott, Hilton, IHG; including Life Style brands.

Hall holds a Bachelor of Arts degree in Accounting and Business Administration from Western Colorado University.